SHANGHAI, China—Department of Trade and Industry (DTI) Secretary Ma. Cristina A. Roque met with Mr. Larry Chan, Chairman, Liwayway China, Mr. Roy Yip, Chairman, AGL Group and Mr. Allen Wang, Managing Director, AGL Group to discuss their partnership project together with Joyvio Freshcall to establish a coconut processing facility in the Philippines. The meeting was held on May 23 in Shanghai, China and organized by the Philippine Trade and Investment Center-Shanghai.
According to Mr. Larry Chan, the group has been visiting the Philippines for over a year to identify the first location of their planned coconut processing facility. Mr. Chan announced that they are now working on setting up their first facility in Gensan. Once operational, the facility will produce a variety of food and non-food products which will be distributed all over China through the networks of the 3 companies.
Mr. Chan also expressed interest in exploring opportunities to use Philippine agri products like ube, pili nuts and specialty coffee as ingredients for their products distributed in China.
Liwayway Holdings Company Limited (LHCL) is a member of the Liwayway Group, a multinational snack food company with strong operational roots in the Philippines. LHCL focuses on the China market with its headquarters in Shanghai. The company is a leading player in the snack food industry, with a diversified product portfolio including chips, biscuits, crackers, and beverages under the well-known Oishi brand.
Leveraging an extensive manufacturing and distribution network across Asia, Liwayway has established production and market operations in ten countries such as China, the Philippines, Vietnam, Indonesia, Thailand, and other regional markets, supporting both domestic consumption and regional supply chains.
Joyvio Freshcall is a subsidiary of Joyvio Group, an international agribusiness and food platform under Legend Holdings, headquartered in Beijing, China. The company focuses on high-quality agricultural and food value chains, with core businesses covering fruits, high-quality protein, seafood, and related consumer food products.
Leveraging a global sourcing and supply chain network, Joyvio operates across multiple countries including China, Chile, Australia, and key markets in Asia, with integrated activities spanning upstream production, processing, import/export, and downstream distribution to support both global sourcing and Chinese consumption markets.
AGL is a major importer and distributor of green coffee beans all over China and headquartered in Shanghai, China. It is a partner of Joyvio Fresh in their distribution operations in China.
Also present in the meeting were Mr. Hans Ding, Assistant to the Chairman, Liwayway China, and Ms. Andy Sy, Corporate Planning Team, Liwayway China.
