Robinsons Retail Holdings, Inc. (RRHI), one of the Philippines’ largest and most diversified retailers, announced a significant strategic expansion into the motorcycle industry following the successful acquisition of Premiumbikes Corporation. The transaction has officially received approval from the Philippine Competition Commission (PCC).
This milestone marks RRHI’s entry into the critical mobility sector, recognizing the essential role motorcycles play in the daily lives of millions of Filipinos.
“The acquisition of Premiumbikes Corporation is a natural and strategic step for Robinsons Retail. Motorcycles are not just a mode of transport in the Philippines—they are the backbone of daily commerce, livelihoods, and connectivity,” said Robina Gokongwei-Pe, Chairman of RRHI. “By entering this space, we recognize how essential mobility shapes daily life and our opportunity to contribute to making it better, more accessible, and more reliable for our consumers.”
Founded in 2009, Premiumbikes Corporation has established itself as one of the country’s most prominent multi-brand motorcycle retailers. With a network spanning over 200 stores nationwide, the company offers a strong platform for RRHI’s growth in the market.
“We are proud to welcome the Premiumbikes group into the Robinsons Retail family,” the executive added. “Their deep expertise, expansive store network, and solid reputation align perfectly with our commitment to providing valuable and quality products and services to Filipino consumers across all segments of the market.”
Robinsons Retail is poised to leverage its proven retail expertise, operational excellence, and nationwide footprint to further enhance Premiumbikes’ operations. The acquisition is expected to unlock synergies and strengthen the group’s presence in the fast-growing and resilient mobility sector.
The company is committed to promoting responsible mobility, ensuring that its expanded presence in the sector continues to lead to new possibilities for personal and economic empowerment across the nation.
