SM Prime Holdings, Inc. (SM Prime) is seeing strong demand for its Premier Suites within a month of it July 9 trade launch. This momentum builds on the continued success of the Premier Suites at the SM Mall of Asia Arena.
Available exclusively to brands and corporations through a minimum one-year lease, the 40-square-meter suites are designed to accommodate up to 30 guests, featuring lounge and theater-style seating, a private restroom, dedicated VIP access, high-speed Wi-Fi, and prime views of live events.
Partners have the option to tailor their suites with branded furnishings and installations to give their guests a distinctive experience.
At SM Seaside Cebu Arena, suite holders also enjoy exclusive access to six multipurpose function rooms, providing an ideal venue for meetings, corporate events, and other business engagements.
“Premium suites have become a popular feature at leading sports and entertainment venues worldwide because they elevate the live event experience,” explained SM Prime President Jeffrey C. Lim. “They also give businesses a more engaging way to connect with clients, partners and employees.”
Large-scale entertainment venues such as Madison Square Garden, The O2 Arena, and Mercedes-Benz Arena Shanghai offer private suites in a variety of formats and configurations.
In the Philippines, SM Prime pioneered the premium suite concept with the opening of SM Mall of Asia Arena in 2012, introducing the first corporate hospitality offering of its kind in Southeast Asia.
Since then, SM Prime has steadily upgraded its facilities and services to meet the evolving needs of its suite holders. SM arenas provide advance event advisories, direct office ticket delivery, dedicated suite attendants, and customized menus from Premiere Café and accredited caterers.
Among its valued suite holders are Aboitiz Group, ABS-CBN, Cignal TV, Citicore Renewable Energy Corporation, Coca-Cola, Globe Telecom, Meralco, Nestlé Philippines, Philippine Airport Ground Support Solutions (PAGSS), PLDT, Power Stroke Motor Products Corporation, PremiumLeisure Amusement Inc., San Miguel Corporation, Solaire Resort Entertainment City, Sun Life Philippines, The Mont Property Group Inc., Unilever Philippines, and Visa.
Early suite partners at SM Seaside Cebu Arena include Bai Hotel, Cebu Landmasters Inc., Cokaliong Shipping Lines, Dynamic Power Marine & Industrial Hardware, Inc., Nature’s Spring, Skyrise Realty and Development Corp., and the University of Cebu.
