Trade and Industry Secretary Cristina A. Roque said the government is dedicated to ensuring affordable access to essential goods for every Filipino under the banner program “Bagong Pilipinas” of the Marcos administration.
“The DTI is dedicated to ensuring affordable access to essential goods for every Filipino in a ‘Bagong Pilipinas.’ Through comprehensive price and supply monitoring nationwide and strengthened inter-agency collaboration, we are actively working to protect consumers and promote fair competition in the marketplace,” said Roque at the recent price monitoring in some public markets in Metro Manila with Agriculture Secretary Francisco Tiu Laurel, Jr.

Roque, who also chairs the National Price Coordinating Council (NPCC), emphasized the government’s commitment to maintaining stable supply and affordable prices for consumers.
During the inspection, a thorough review of 99 stock keeping units (SKUs) was undertaken to ensure compliance with the Price Act and the Consumer Act, particularly regarding accurate price tags and proper product labeling. Products inspected included bread, noodles, canned fish, canned milk, coffee, and laundry soap.
To address the crucial concern for rice affordability, the joint team also inspected three rice stalls in the market. This action forms part of ongoing efforts to ensure stable supply of affordable rice in the across the country.
In addition, both secretaries assessed 11 market stalls selling fish, poultry, meat, fruits, vegetables, and other related goods. This demonstrated a collaborative approach to price monitoring across various food categories.