Mitsubishi Motors Philippines Corporation (MMPC) reaffirmed its commitment to invest PHP7-billion hybrid electric vehicle production in the country following the approval of the Electric Vehicle Incentive Strategy (EVIS) Executive Order No. 121, which provides a PHP60 billion incentive package for a maximum of four EV producers.
MMPC Chairman Noriaki Hirakata said the EVIS Program represents a significant step toward accelerating vehicle electrification, strengthening local automotive manufacturing, and supporting the continued growth of the Philippine automotive industry.
In line with this national direction, he said, MMPC will participate in the program through Mitsubishi Motors Corporation’s PHP7-billion investment to locally produce hybrid electric vehicles in the Philippines.
“We are ready to support the government’s vision through the local production of hybrid electric vehicles, further enhancing the country’s manufacturing capabilities and competitiveness,” said Hirakata in a statement.
MMC President and CEO Takao Kato, during his courtesy call on President Marcos Jr. on April 7 this year announced the company’s intention to participate in the Philippine government’s electric vehicle promotion program by manufacturing dedicated hybrid electric vehicles (HEVs) at its existing plant in Santa Rosa, Laguna, not only for the domestic market but also potentially for export to other countries.
Mitsubishi Motors has been a pioneer in electrified vehicle development, continuously advancing technologies that balance environmental performance with the quality, reliability, durability, and safety that customers have come to expect from the brand. The company’s global experience in electrification continues to guide its efforts in delivering practical and sustainable mobility solutions for markets around the world.
According to Hirakata, “Mitsubishi Motors has a long history of developing electrified vehicle technologies, with decades of global experience in delivering innovative mobility solutions. Our expertise in electrification is guided by the same principles that define Mitsubishi Motors brand—quality, reliability, durability, and safety—giving customers confidence and peace of mind in every vehicle they drive.”
The planned local production of hybrid electric vehicles marks a new chapter in MMPC’s long-standing partnership with the Philippines. It will support the expansion of local manufacturing capabilities, encourage further development of the automotive supply chain, and contribute to the country’s transition toward more sustainable transportation.
“Through this investment, we look forward to creating greater value for the Philippine economy, supporting the country’s sustainability objectives, generating opportunities across the automotive ecosystem, and contributing to the continued growth of local vehicle manufacturing,” he added.
Since establishing operations in the Philippines in 1963, MMPC has remained committed to investing in the country, developing local talent, supporting employment, and contributing to the growth of the automotive industry. The company will continue to work closely with the Philippine government, industry stakeholders, and local communities to advance sustainable mobility and strengthen the Philippines’ role as a competitive automotive manufacturing hub.
