The Department of Trade and Industry (DTI), in a strategic partnership with the Philippine Amalgamated Supermarkets Association (PAGASA), announced a voluntary commitment from member supermarkets to hold prices steady for necessities and prime commodities (BNPCs) until April 16, 2026.
This initiative aims to provide Filipino consumers with much-needed economic relief and price predictability during a critical period of market adjustment. By securing this commitment, the DTI ensures that the cost of daily essentials remains accessible to the average household.
Participating PAGASA member-supermarkets will not implement any price increases on BNPCs, regardless of market fluctuations, through April 16.
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Comprehensive Coverage: The freeze applies to a wide range of essential goods, including canned sardines, processed milk, coffee, laundry soap, bread, and instant noodles.
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Nationwide Cooperation: While PAGASA represents a significant portion of the retail sector, the DTI is actively encouraging other retail chains and local grocers to follow suit.
The DTI emphasized that this partnership is a testament to the private sector’s role in nation-building. “We recognize the challenges faced by our countrymen. This collaboration with PAGASA is a proactive measure to curb inflation’s impact on the kitchen table,” the Secretary stated.
Mr. Steven Cua, President of PAGASA, reaffirmed the association’s dedication to service: “Our members understand the importance of stability. By holding our prices, we are helping ensure that every Filipino family can afford their basic needs without the fear of sudden price spikes.”
The DTI’s Consumer Protection Group (CPG) will continue its intensified price monitoring across the country to ensure compliance with this agreement. The public is encouraged to report any retailers found selling BNPCs above the prevailing prices during this period.
