SM Prime Holdings, Inc. (SM Prime) today announced a partnership with world’s largest ticket marketplace Ticketmaster to form SM Ticketmaster, which will provide ticketing services amid the country’s growing demand for live entertainment events and major concerts, enabling fans easier access to secure tickets.  

The launch of this new ticketing service marks Ticketmaster’s entry into the Philippines, while also continuing the development of SM Prime’s ticketing business. 

Ticketmaster is the world’s largest ticket marketplace and the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centers and theaters, Ticketmaster processes 500 million tickets per year across 35+ different countries. 

SM Ticketmaster will combine Ticketmaster’s global ticketing technology, product innovation and fraud prevention expertise with SM Prime’s strong local operating experience and knowledge of the Philippine market.

“Our goal is to make the ticket-buying experience more reliable, secure and convenient for customers,” said Jeffrey C. Lim, President of SM Prime. “Through this partnership, we are combining Ticketmaster’s global ticketing technology with our local operating expertise to support the next phase of live entertainment in the Philippines.”

SM Ticketmaster will partner with third-party venues, promoters and other ticketed experiences across concerts, sports and other live events, alongside SM Prime’s owned venues, including SM Mall of Asia Arena, SMDC Festival Grounds and the soon-to-launch SM Seaside Cebu Arena.

“Fans in the Philippines are showing strong and growing demand for live experiences, from major international tours to sports and local shows. For Ticketmaster, this is an important new market and a natural next step in our international expansion,” said Jim Kotsonis, Regional Vice President, APAC, Ticketmaster. “SM Ticketmaster will give fans a simpler way to buy tickets and organizers stronger tools to manage their events.”

Led by Mike Mangubat, SM Ticketmaster will provide end to end ticketing services for promoters, organizers and venues, including event operations, marketing and comprehensive customer service.

Over the next few weeks, SM Tickets will transition from its existing ticket reservation and sales services to SM Ticketmaster. Fans, including existing SM Tickets account holders, are encouraged to register early with SM Ticketmaster to get uninterrupted access to upcoming events.

Currently, SM Tickets is the Philippines’ largest ticketing service, with more than 100 outlets nationwide, including the SM Mall of Asia Arena Box Office, all SM Cinema branches and select partner establishments. 

International acts confirmed to perform at SM Prime venues this year include Laufey, ITZY, Kodaline, Charlie Puth, LANY, Jason Mraz, 5 Seconds of Summer and Exo Planet #6 – EXhOrizon in Manila.

“We have a strong pipeline of concerts, events and experiences scheduled across our venues, with more announcements to come,” added Lim.