Chelsea Logistics and Infrastructure Holdings Corp., the leading player in the maritime transport and logistics industry, has launched its fully integrated rewards and promotions program, ‘Chelsea Loyalty’.
Powered by Voucherify, an API-first promotion engine, the initiative is designed to ensure booking accuracy, encourage off-peak travel, and elevate customer satisfaction through highly personalized rewards.
By leveraging Voucherify’s composable architecture, Chelsea Logistics gained the agility to rapidly test and deploy diverse campaigns—ranging from seasonal double-points to exclusive birthday perks—entirely free from rigid templates or lengthy development delays.
Elevating the Passenger Journey Through Tiered Benefits The Chelsea Loyalty Program features four distinct membership tiers: Traveller, Adventurer, Navigator, and Elite Explorer. As members ascend the tiers, they unlock escalating benefits, including fare discounts, birthday rewards, seasonal promotions, accommodation upgrades, and exclusive merchandise. To jumpstart the journey, new members receive a PhP 100 redeemable digital voucher immediately upon signing up at https://bit.ly/ChelseaLoyalty.
Voucherify’s seamless API integration also allows passengers and shippers to instantly redeem their rewards on board using QR codes, optimizing onboard operations and enhancing convenience. Members can view and manage their available digital vouchers at any time by logging into Chelsea Travel (https://www.chelseatravel.ph/Login) and navigating to the ‘Coupons’ tab.
In just four months following its soft launch, the program has achieved remarkable milestones, including:
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Securing more than 20,000 registered loyalty members.
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Driving a highly successful 13% booking conversion rate among registered members.
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Significantly reducing IT development time by utilizing Voucherify’s out-of-the-box promotion logic.
“This initiative not only rewards our passengers for their loyalty but also demonstrates our dedication to leveraging technology to enhance the customer experience,” said Efren Bernardino, Jr., Information Technology Senior Manager at Chelsea Logistics. “With seamless registration via our website or mobile app and unique membership numbers for each user, we are setting a new standard in customer engagement and satisfaction through personalized offerings.”
Building on this momentum, Chelsea Logistics is preparing to launch a new, influencer-led customer acquisition program. Also powered by Voucherify’s advanced voucher issuance and tracking capabilities, this program will allow influencers to share unique discount codes with their audiences. Chelsea Logistics will seamlessly monitor real-time redemptions to pay out performance-based commissions, further expanding its digital footprint.
“At Chelsea Logistics, we believe that personalization is the key to meaningful engagement,” remarked Chryss Alfonsus V. Damuy, President & CEO of Chelsea Logistics. “By delivering timely, relevant offers throughout each stage of the passenger journey, we strengthen customer loyalty and foster long-term satisfaction across our services. We are especially grateful to Voucherify for providing the flexibility and agility we needed to turn that vision into reality.”
