SM Prime Holdings, Inc. (SM Prime), one of Southeast Asia’s leading integrated property developers, is driving the growth of the live entertainment economy in the Visayas with a stellar lineup of over 20 major shows set for the newly launched SM Seaside Cebu Arena in 2026.
The premier venue’s 2026 calendar features a diverse mix of top-tier Filipino and international musical acts, live theatrical productions, sports competitions, and family entertainment—including several iconic performances debuting in the region for the first time.
“Our goal is to help Cebu capture a larger share of the live entertainment economy,” said Jeffrey C. Lim, President of SM Prime Holdings. “When major events come to the city, the impact extends far beyond the venue. They support tourism, hospitality, transport, retail, and local services that benefit directly from a stronger inflow of visitors.”
The development of SM Seaside Cebu Arena aligns with a major post-pandemic shift in consumer behavior, particularly among Millennials and Gen Z. Today’s audiences increasingly prioritize live experiences that create lasting memories, offer social shareability, and align with a more intentional approach to personal wellness, leisure, and spending.
To deliver a world-class experience from ticketing to curtain call, SM Prime is leveraging advanced technology:
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Global Ticketing Capabilities: In May, SM Prime partnered with global ticketing giant Ticketmaster to launch SM Ticketmaster. Replacing the legacy SM Tickets system, the new venture combines Ticketmaster’s global platform, user access, and advanced fraud prevention tools with SM Prime’s extensive local retail network.
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Cutting-Edge Visuals & Sound: Inside the arena, audiences will enjoy the most advanced center-hung display system in the Visayas. Designed to provide crystal-clear views of live action and digital replays from every seat, the tech infrastructure flexibly supports everything from concerts and esports to corporate shows, circus productions, and indoor motorsports.
Situated within the vibrant South Road Properties (SRP) district, SM Seaside Cebu Arena is seamlessly connected to SM Seaside City Cebu, one of the country’s largest retail and lifestyle hubs.
The arena will anchor an expanding lifestyle, events, and tourism ecosystem in the “Queen City of the South,” which will soon include the interconnected SMX Convention Center Seaside Cebu, Park Inn by Radisson, and Radisson Hotel.
