Sunday, October 12, 2025

Century Properties pivots to premium house-and-lot development in Pampanga with Azure North Townvillas

Century Properties Group, Inc. (CPGI), one of the Philippines’ leading real estate developers, announces a significant strategic shift in its Central Luzon portfolio with the launch of the Azure North Townvillas. This exclusive, premium house-and-lot enclave is situated within the 7.8-hectare Azure North Estate in San Fernando, Pampanga, building on the success of the estate’s initial foray, The Resort Residences at Azure North.

The introduction of the Azure North Townvillas is a direct response to the escalating demand for upscale, low-density residential options in San Fernando, a city recognized as a major residential investment hub by Colliers Philippines. The 0.8-hectare development underscores CPGI’s strategy to tap into Pampanga’s robust economic growth and strategic location, with easy access to the NLEX and proximity to major economic zones like Clark and Subic.

“The Azure North Townvillas aligns with Pampanga’s consistent progress in terms of infrastructure and competitive workforce,” said Marco R. Antonio, President and CEO of Century Properties Group, Inc. “It forms a part of our strategy to offer premium horizontal developments, supporting our long-term vision of creating value for stakeholders and keeping pace with the evolving needs of Filipino families.”

The market has swiftly embraced the pivot, demonstrating high confidence in the project’s value proposition. Jennifer Dela Cruz, Senior Vice President for Sales and Corporate Growth, confirmed the strong initial demand, stating, “We are pleased with how the market has responded positively to our pivot in Azure North as 70% of the entire inventory of Azure North Townvillas has been sold.” The launch of this new phase is set to add P1.3 billion in revenues for CPGI.

The enclave offers a total of 49 units of spacious 3- and 4-story homes, with lot areas ranging from 69 to 133 square meters and featuring up to five bedrooms. The project caters to both investors looking to diversify their property portfolios in high-growth provincial markets and families seeking a permanent, resort-inspired address north of Metro Manila.

Architecturally, the Townvillas feature a distinct “beach-inspired” look, combining alabaster-colored facades resembling coral formations with a dynamic mix of curved and angular lines. This ultra-modern design includes recessed balconies for protection from the tropical climate.

Highlighting the project’s extraordinary value is the complete and lifetime access to Azure North’s world-class amenities. Residents will enjoy the elegant man-made beach lagoon, wave pool, and exclusive clubhouse—all part of the completed Phase 1. Future estate expansion in Phase 2, with the launch of the Mykonos Tower, will introduce a new Waterpark (featuring thrilling water slides) and Playpark (including a basketball court, children’s playground, and pet park).

With its location right next to the NLEX San Fernando exit—only a 90-minute drive from Metro Manila via Skyway 3—CPGI emphasizes that the Azure North Townvillas offers a long-term investment that is expected to increase in value, solidifying the company’s role in shaping the residential landscape of Central Luzon.

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