DTI releases 2025 Noche Buena price guide, 129 items no price hike, 95 minimal increase, no price hike on select holiday staples

The Department of Trade and Industry (DTI) has released the 2025 Noche Buena price guide, which features no price increase on select holiday products following President Ferdinand R. Marcos Jr.’s directive to keep Noche Buena items affordable. The holiday items price guide is valid until December 2025.

There are 256 holiday food items or shelf keeping units (SKUs) across 14 categories from 22 manufacturers. Of these items, 129 retained their prices, while 95 posted minimal increases due to higher costs of ingredients, packaging, and labor. The guide also presents new categories, such as nata de coco and kaong, to reflect the growing demand for dessert ingredients.

Meanwhile, DTI has also secured price rollbacks on six items after consultations with manufacturers. The said items are as follows:

With these adjustments, four ham products were reverted to their 2024 prices, while select queso de bola and spaghetti sauce will now be sold at prices even lower than last year.

DTI Secretary Cristina A. Roque said the agency is implementing measures to help Filipino consumers prepare for the holidays.

“With the price freeze in effect for basic necessities and the adjusted prices reflected in the new price guide, the DTI continues to carry out the President’s call to keep basic necessities and prime commodities, and holiday goods within reach of Filipino families,” Secretary Roque said.

For the complete list of the 2025 Noche Buena Price Guide, visit the DTI website and social media platforms.