A significant boost to connectivity and accessible travel is set to arrive in the Visayas region as Firefly Airlines (FY), the low-cost carrier arm and sister company of Malaysia Airlines, announces the launch of a new, non-stop route connecting Cebu (CEB) with Kuala Lumpur (KUL). This new service introduces another strong Malaysian carrier to the Mactan-Cebu International Airport (MCIA), offering Cebuanos and travelers across the region a premium low-cost option.
Firefly Airlines is set to make travel more comfortable and cost-effective, particularly appealing to leisure travelers and value-conscious business passengers. Unlike many low-cost competitors, Firefly’s fares include core amenities often charged as extras:
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Complimentary In-Flight Refreshments: Enjoy a snack and drink during your flight.
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Free 10kg Checked Baggage Allowance: Perfect for travelers who need a little more than a carry-on.
This commitment to inclusive pricing ensures a hassle-free journey from booking to landing.
“Cebu is a dynamic and thriving hub, and we are thrilled to connect it directly with Kuala Lumpur. This new route not only provides Cebuanos with a convenient, non-stop link to Malaysia’s capital but also opens up access to Firefly’s extensive network across Southeast Asia,” said a spokesperson for Firefly. “We believe our unique value proposition—inclusive fares with free refreshments and baggage—will resonate strongly with travelers looking for comfort and reliability without the premium price tag.”
To celebrate this landmark launch, Firefly Airlines is offering spectacular introductory savings on the Cebu–Kuala Lumpur route:
| Traveler Group | Discount Offer |
| Groups (3+ travelers) | Up to 35% Off |
| Pairs (2 travelers) | 25% Off |
| Solo Travelers | 20% Off |
These promotional launch fares are available for a limited time and are an excellent opportunity for travelers to experience the “Firefly Way to Fly.”
The new route provides a seamless gateway for travelers from Cebu to access Firefly’s growing network, which includes popular destinations such as Penang, Langkawi, and more, further strengthening regional travel and trade links between the Philippines and Malaysia.
Travelers are encouraged to book their flights now to take advantage of the introductory savings.



