Firefly Airlines officially inaugurated its direct service from Kuala Lumpur (KUL) to Mactan-Cebu International Airport (CEB) today, significantly enhancing international connectivity for the Central Visayas region and the Philippines.
The inaugural flight received a traditional water cannon salute upon arrival, marking a major milestone for Cebu’s burgeoning international network.
“This new direct route is a vital link that provides a seamless travel experience, connecting travelers from Kuala Lumpur directly to the heart of the Visayas,” said a spokesperson for Firefly Airlines. “We are thrilled to partner with Mactan-Cebu International Airport and the Department of Tourism to open up this exciting destination for our passengers, offering easy access to world-class beaches, dive sites, and cultural treasures.”
Passengers on the inaugural flight were treated to a truly warm Cebuano welcome, orchestrated by the Department of Tourism (DOT) Central Visayas and airport authorities. The festive atmosphere featured:
Lively rondalla music (a traditional string ensemble).
A taste of local flavor with the region’s iconic dried mangoes.
Traditional hospitality from local officials and airport staff.
The five-times-weekly service is poised to drive tourism growth by providing Malaysian and connecting international travelers with easy access to Cebu’s diverse offerings. Cebu is internationally renowned as an unforgettable island destination that caters to every traveler, whether seeking:
Adventure: Spectacular dive sites and outdoor activities.
Cultural Immersion: Rich heritage sites and historical landmarks.
Relaxation: Pristine beaches and breathtaking sunsets.
Culinary Exploration: Vibrant local cuisine.
The new route operates on Tuesdays, Wednesdays, Thursdays, Saturdays, and Sundays, solidifying Firefly Airlines’ commitment to strengthening ties and expanding tourism opportunities between Malaysia and the Philippines.



