Pru Life UK, the Philippines’ leading life insurer, proudly announced today that it has been honored with a Bronze Stevie Award in the Communications or PR Campaign of the Year – Diversity, Equity & Inclusion category at the 22nd International Business Awards®. This recognition celebrates the successful launch and awareness campaign for its Takaful offering, the country’s first Islamic life protection product.
Takaful is a distinct form of financial protection based on the Islamic principles of ta’awun (mutual assistance) and tabarru’ (donation), strictly adhering to Shari’ah rules and principles. Pru Life UK introduced Takaful to help bridge a significant gap in the Philippines’ Islamic financial sector, which currently serves approximately seven million Muslim Filipinos.
The Takaful model allows members to contribute to a common fund, guaranteeing mutual protection while upholding Islamic values of transparency, fairness, and equitable wealth distribution.
“This recognition affirms our commitment to building a more inclusive financial system where every Filipino, regardless of faith, has access to protection and financial security,” said Maricel Estavillo, Pru Life UK’s Sustainability and Takaful Head. “More than just a campaign, Takaful also represents our strong belief in equality and shared responsibility.”
Pru Life UK supported the launch with key community investment and educational initiatives designed to promote Takaful and raise awareness of Islamic financial principles:
Adopt-a-Madrasah Programme: A pilot program that supported three community madaris (Islamic educational institutions) in Davao in 2024, reaching over 450 students and teachers. The program has since expanded to include the donation of digital equipment (laptops, projectors) and learning sessions on Takaful, digital literacy, climate and health, and disaster preparedness.
Takaful Education Roadshow: Held in 2024 in Davao City and Cagayan de Oro, this initiative educated more than 200 financial advisors, community leaders, and media representatives on the fundamentals of Islamic finance and Shari’ah principles.
BARMM Expansion and Partnership: In January 2025, Pru Life UK officially introduced Takaful in the Bangsamoro Autonomous Region in Muslim Mindanao (BARMM), home to the majority of the Muslim Filipino population. The insurer also partnered with Al Amanah Islamic Investment Bank of the Philippines, the country’s first Islamic bank, to promote Islamic finance and Takaful through education and capacity-building.
The International Business Awards, part of the globally renowned Stevie Awards network, honors excellence and innovation among organizations and individuals worldwide.
