The Department of Trade and Industry (DTI) Region IV-A officially launched the annual KALAKAL CALABARZON Regional Trade Fair yesterday at the Palm Drive Activity Center in Glorietta 2, Ayala Center.
Running from June 24 to 28, 2026, this year’s premier retail and business event centers on the theme “CEEEI FE,” highlighting the continuous evolution, excellence, and economic empowerment that drive local enterprises.
The five-day trade fair serves as a major platform for 50 DTI-assisted Micro, Small, and Medium Enterprises (MSMEs) hailing from the vibrant provinces of Cavite, Laguna, Batangas, Rizal, and Quezon (CALABARZON).
Visitors, buyers, and investors are invited to taste, identify, and enjoy a curated selection of world-class products. These featured goods have been significantly enhanced through DTI’s flagship developmental programs, ensuring they meet competitive market standards:
-
One Town, One Product (OTOP): Showcasing unique cultural identity through refined local specialties and crafts.
-
Kapatid Mentor ME (KMME): Highlighting products from entrepreneurs scaled through intensive business mentorship.
-
Shared Services Facilities (SSF): Presenting high-quality goods manufactured using state-of-the-art community production facilities. “KALAKAL CALABARZON is more than just a marketplace; it is a celebration of the resilience, creativity, and innovation of Region IV-A’s entrepreneurs,” the DTI stated. “Through integrated government support, our local MSMEs are now fully equipped to deliver premium quality products that can compete on the global stage.”
Don’t miss this exclusive opportunity to discover, support, and invest in quality, creative, and innovative homegrown products ranging from artisanal food items and organic wellness goods to handcrafted fashion and home decor.
-
Event: KALAKAL CALABARZON Regional Trade Fair 2026
-
Dates: June 24 – 28, 2026
-
Venue: Palm Drive Activity Center, Glorietta 2, Ayala Center, Makati City
-
Admission: Free and open to the public during mall hours
