The Philippine Tour Operators Association (PHILTOA) has officially solidified its commitment to driving tourism innovation and collaboration by signing on as an official Event Partner for the upcoming HWONFEX 2026.
PHILTOA President Maria Lourdes Japson formally represented the association at the HWONFEX 2026 Ceremonial Signing. Demonstrating the association’s unified leadership and strong commitment to creating member value, Ms. Japson was accompanied by PHILTOA 1st Vice President Mary Ann Ong and Secretary-General Nihma Karay.
HWONFEX 2026 will take center stage as a co-located event of the prestigious 37th Philippine Travel Mart (PTM).
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Dates: September 4–6, 2026
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Venue: SMX Convention Center Manila, Pasay City
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Purpose: To serve as a vibrant, unified platform bringing together industry stakeholders, exhibitors, buyers, and consumers for business, networking, and innovation.
This strategic partnership is designed to directly benefit PHILTOA members by expanding their horizons in an increasingly competitive market. Through this collaboration, members can expect:
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Increased Visibility: Elevated brand presence at one of the year’s premier tourism events.
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Stronger Business Connections: Direct access to key domestic and international stakeholders.
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Expanded Market Reach: Enhanced platforms to showcase diverse travel portfolios.
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Meaningful Collaborations: Opportunities to participate in cross-industry dialogues and innovations. “PHILTOA remains the definitive, go-to association for consultation and collaboration in the Philippine tourism sector,” the association stated. “By actively engaging with both government and private sector partners, we ensure that we advance tourism development while delivering tangible, long-term benefits to our members.”
As the industry looks toward a dynamic future, PHILTOA continues to champion professionalism, progress, and strategic partnerships, reinforcing its pivotal role in building a stronger and more resilient Philippine tourism industry.
