PLDT Enterprise strengthened its collaboration with Alfamart, providing the convenience store arm of the SM Group communication needs to support its growing store network.
Under its collaboration, PLDT Enterprise provides Smart Postpaid Plans to Alfamart employees across stores and offices to benefit from wider network coverage and reliable mobile connectivity brought by Smart. Running on Smart’s superior and resilient mobile network, these solutions help facilitate day-to-day coordination, improve responsiveness, and support the operational demands of a fast-growing retail organization.
“Retail operations depend on consistent and reliable connectivity, especially as store networks continue to grow,” said Victor Genuino, Head of Key Industry Group at PLDT Enterprise and President and CEO of ePLDT and VITRO Inc. “Through our longstanding partnership with Alfamart, PLDT Enterprise remains committed to supporting their operations with mobile solutions that help keep teams connected and enable business continuity.”
PLDT Enterprise’s collaboration with Alfamart underscores its commitment to supporting the retail sector, particularly large-scale retail operations that rely on seamless coordination across geographically dispersed locations. By providing dependable communication support, PLDT Enterprise helps ensure that retail teams remain connected, responsive, and operationally efficient as Alfamart continues to scale.
Known for its aggressive growth and expansion plans, Alfamart has built a strong presence across the Philippines, particularly in underserved communities, by providing access to essential goods at competitive prices. With a total network of 2,494 existing branches and plans to open at least 400 new stores annually, reliable communication across its stores and office-based teams is critical to sustaining day-to-day operations and supporting continued growth.
With Alfamart’s transition to Smart services starting in 2020, highlighted by the advantages of nation-widest network coverage and aftersales service, the partnership has now reached its third renewal, with PLDT Enterprise continuing to support Alfamart’s postpaid requirements for both store-based and office-based users. The collaboration reflects a shared focus on reliability, service quality, and long-term partnership—key factors that support Alfamart’s continued expansion and operational efficiency.
From Alfamart, Harvey Ong, Chief Operating Officer, shared that the partnership with PLDT Enterprise continues to play a role in supporting the company’s expanding operations. “As Alfamart grows its store network across the country, having a reliable telecommunications partner is essential. PLDT Enterprise’s mobile solutions and service support our teams as we continue to serve communities nationwide.”
