Goldilocks Bakeshop, Inc. (Goldilocks), the country’s biggest chain of bakeries, has tapped the First Gen Group (First Gen), the Philippines’ leading renewable energy company, for the construction and long-term management of an on-site solar power facility to run the bakery chain’s production plant in Cebu.
Goldilocks and First Gen officials announced their partnership on Thursday, 14 May 2026, after they formally inaugurated the 516-kilowatt-peak (kWp) solar photovoltaic (PV) system that First Gen constructed for the Goldilocks commissary in Lapu-Lapu City in Cebu.
The project forms part of Goldilocks’ program to save on electricity and support its sustainability goals through increased use of renewable energy at its production plants.
Terms and conditions for the construction of the solar rooftop facility are embodied in the solar power purchase agreement (SPPA) that both companies finalized in November 2025.
Under the SPPA, First Gen constructed and installed the solar PV system at the Goldilocks commissary and will maintain this for the next 10 years. The Lapu-Lapu facility serves the requirements of Goldilocks’ stores in Cebu, Bohol, Dumaguete, Masbate and Siquijor.
“We are pleased to begin this partnership with First Gen to help us achieve our sustainability goals. So far, we have started to see tangible results from our ability to generate part of our energy requirements from solar energy. Our solar power gives us a level of comfort in terms of power supply stability and security while contributing to environment preservation” said Marilou Plando, Goldilocks head of manufacturing for Visayas.
Goldilocks was founded in 1966 and has since grown into the Philippines’ largest bakeshop chain with over 1,000 stores around the Philippines. It also has branches in the United States and Canada.
“We are privileged to help empower Goldilocks in generating their own solar power. We look forward to a deeper partnership and collaboration with them as we move forward with our shared vision towards a decarbonized future,” said Mark Malabanan, head of solar and commercial business of First Gen.
First Gen is the leading RE producer in the Philippines, with 1,700 MW of generating capacity from 31 hydro, geothermal, solar and wind facilities nationwide.
Aside from producing renewable energy, the First Gen group also supports businesses from a diverse range of industries with solutions to rationalize their energy consumption. These solutions include on-site solar PV facilities, remote energy monitoring systems and energy audits.
