As the events industry continues to rapidly evolve alongside growing demands for innovation, operational efficiency, and exceptional audience experiences, the Event Experience Expo (E3) 2026 is set to return on October 28–29, 2026, at the World Trade Center Metro Manila (WTCMM).
Following a successful inaugural edition, E3 2026 serves as a premier, dynamic business platform bringing together the Philippines’ and the wider region’s most trusted event solution providers, buyers, decision-makers, and industry practitioners.
Designed as a one-stop sourcing destination, E3 2026 connects event professionals with reliable partners, emerging technologies, and practical solutions across every stage of event planning and execution. The expo floor will feature a carefully curated marketplace covering venue and production services, event technology, logistics, creative and infrastructure solutions, and business support services.
This year’s edition places an elevated emphasis on delivering measurable ROI for both exhibitors and buyers by fostering an environment built for high-impact business conversations and long-term partnerships.
Leveraging the prestigious global network of the World Trade Centers Association (WTCA)—which spans nearly 300 World Trade Centers across over 90 countries—E3 2026 is expanding its international footprint. The event is set to welcome a broader delegation of international exhibitors and regional buyers, promoting cross-border collaboration, knowledge exchange, and business development, while further solidifying the Philippines’ reputation as a rising powerhouse in the regional Meetings, Incentives, Conferences, and Exhibitions (MICE) sector.
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Over 100 Exhibitors: Showcasing cutting-edge solutions in event tech, AV/production, logistics, creative services, and infrastructure.
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Curated B2B Business Matching: Pre-arranged, targeted buyer-seller meetings engineered to facilitate direct deals and strategic alliances.
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Executive Networking: Exclusive opportunities to connect with high-level industry decision-makers.
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Expert-Led Masterclasses: Knowledge-sharing sessions led by prominent local and international experts addressing emerging trends, best practices, and the future of live and hybrid events.
Organized by World Trade Center Metro Manila, E3 builds on the institution’s 30-year legacy of organizing and hosting premier international trade shows and business events.
“The events industry thrives on strong partnerships and trusted solutions,” said Pamela D. Pascual, Chairman and CEO of World Trade Center Metro Manila. “E3 2026 is more than a showcase of products and services—it is a business platform that addresses the strong demand for organizers, suppliers, and decision-makers to come together to build relationships, discover new opportunities, and shape the future of events. By leveraging the strength of the World Trade Center network, we are opening more doors for local and international collaboration while reinforcing the Philippines’ role in the regional events landscape.”
With higher anticipated participation from both local and international stakeholders, E3 2026 is set to reinforce its standing as one of Asia’s essential trade platforms for event sourcing, networking, and industry growth.
