In a major step toward revitalizing regional travel, the Philippine Tour Operators Association (PHILTOA) recently participated in a high-level diplomatic dialogue with the Embassy of China. Led by His Excellency Jing Quan, Ambassador of China to the Philippines, the meeting brought together key stakeholders from the Philippine tourism industry dedicated to strengthening tourism and cultural exchanges between the two nations.
Representing PHILTOA was 1st Vice President Mary Ann Ong, who joined discussions aimed at enhancing connectivity, streamlining travel processes, and addressing mutual industry concerns.
A major highlight of the dialogue was the rising number of new flights operating between China and the Philippines. Both sides recognized this increased air capacity as a powerful catalyst that will drive business growth for local tour operators and create seamless connectivity for both markets.
Furthermore, the current 14-day visa-free entry policy for Chinese tourists was lauded as a significant driver for Philippine tourism. To maximize this momentum, industry leaders advocated for expanding this privilege to include premier island destinations like Boracay and Bohol as additional visa-free entry points, further incentivizing Chinese travelers to explore the archipelago.
On outbound travel, Philippine travel agencies raised pressing operational concerns regarding the new biometric requirements in the Chinese visa application process, which have notably extended processing times.
To mitigate this, stakeholders suggested streamlined procedures for accredited professionals—such as doctors, lawyers, and Professional Regulation Commission (PRC) ID holders. While Ambassador Jing Quan noted that selective streamlining could be perceived as discriminatory toward other applicants, the exchange opened a vital channel for ongoing procedural review.
Ambassador Jing Quan emphasized that safety and security remain top priorities for Chinese travelers visiting the Philippines. Both parties acknowledged the critical importance of this issue and committed to addressing it through closer cooperation, proactive engagement, and enhanced on-the-ground security measures.
To bridge the perception gap and rebuild travel confidence, the delegation underscored the need for massive familiarization (Fam) trips involving mainstream media and travel agents from both countries. These initiatives will focus on reshaping narratives, increasing destination awareness, and highlighting the warmth of Filipino hospitality.
“Despite the current challenges, the mutual passion for travel between the Filipino and Chinese people remains incredibly strong. This dialogue marks a promising step forward in unlocking the full potential of our tourism alliance in the years ahead,” said Mary Ann Ong, 1st Vice President, PHILTOA.
