As Iloilo grows as a dynamic commercial and residential hub, Cebuana Lhuillier Bank (CL Bank) is expanding its regional presence with the soft opening of its newest branch in Yulo.
This expansion increases CL Bank’s nationwide network to 11 branches and marks the continued rollout of its innovative co-located banking and pawnshop model.
Strategically located in a bustling commercial area, the Yulo branch is positioned to serve nearby residential communities, schools, markets, and local businesses. By establishing a presence in one of Iloilo’s growing economic corridors, CL Bank aims to support the financial needs of the individuals, families, entrepreneurs, and workers driving the region’s everyday economic activity.
The branch opening reflects CL Bank’s strategic focus on expanding into high-growth areas where access to formal financial services can unlock greater opportunities for savings, business development, and long-term financial security.
“Expanding our presence in key growth areas like Yulo allows us to bring essential financial services closer to communities that need them most. Our goal has always been to make banking more inclusive, more accessible, and more responsive to the everyday needs of Filipinos,” said Cebuana Lhuillier President and CEO Jean Henri Lhuillier.
The Yulo branch is CL Bank’s second co-located branch, following the successful launch of its Balibago, Sta. Rosa branch. This model integrates traditional banking and pawnshop services under one roof, allowing customers to access a broader range of financial solutions with greater convenience and efficiency.
By streamlining transactions, the integrated setup furthers the broader Cebuana Lhuillier vision of bringing essential financial services closer to underserved and emerging communities.
The Yulo branch offers a diverse portfolio of financial products tailored to meet the evolving needs of its clientele:
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Deposit Products: Secure options designed to encourage a culture of saving, including Micro Savings, Cebuana Savings, Regular Savings, Time Deposits, and Checking Accounts.
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Lending Products: Flexible financing solutions to empower individuals and enterprises, including teacher loans, business loans, home loans, and corporate salary loans.
The soft opening of the Yulo branch underscores Cebuana Lhuillier Bank’s ongoing commitment to expanding financial inclusion across emerging commercial centers nationwide. Following this soft opening, a formal grand launch of the Yulo branch is expected in the coming weeks.
